Ecommerce Playbook: Numbers, Struggles & Growth 5 Takeaways From the Meta Performance Marketing Summit
Jun 8, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 5min
The Power of Repetition
04:37 • 2min
Advantage Plus vs. Other Campaigns
06:59 • 2min
The Importance of Cost Controls in Advertising
09:22 • 3min
How Facebook Is Approaching Media Mix Measurement
12:33 • 4min
How to Use an MMM to Make Daily Decisions
16:29 • 3min
The Problem With Measurement 360
19:29 • 2min
The Marketing Summit: A Meetup for People Who Have Been Through the CTC Ecosystem
21:33 • 3min
The Importance of Meeting Up in Person
24:09 • 4min