5 Takeaways From the Meta Performance Marketing Summit
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Problem With Measurement 360
I think I embrace MMM. Every month you should review it to see if you have the right channel allocation or mix, right? And you should make decisions and think about that allocation. It should never be used inter month to make decisions. Think of it as like always on brand lift studies - am I getting to more unweighted unaided awareness over time? That's a thing that you should be always tracking and reporting on regularly but not using to make day to day decisions.
Transcript
Play full episode
