5 Takeaways From the Meta Performance Marketing Summit
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Use an MMM to Make Daily Decisions
An MMM attempts to answer the question about the incremental value of every channel that you're advertising in. The challenge I've seen with MMM is people want to turn that into a they'll take those multipliers and use it to make daily decisions. And anybody who's using an MMM for daily measurement, I think you are making a fade like a fatal flaw.
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