5 Takeaways From the Meta Performance Marketing Summit
Ecommerce Playbook: Numbers, Struggles & Growth
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How Facebook Is Approaching Media Mix Measurement
Facebook's rolling out this sort of methodology. This isn't necessarily new for something that they call measurement 360, which is basically a framework for how they're encouraging brands to think about measuring media performance. The idea is that there's no one way to do measurement. And again, we know this, we recognize this as well.
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