5 Takeaways From the Meta Performance Marketing Summit
Ecommerce Playbook: Numbers, Struggles & Growth
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Advantage Plus vs. Other Campaigns
Advantage Plus is basically structurally a lot of what we were already recommending in many ways. They don't offer the ability to run cost caps or bid caps inside of ASC Plus. And so that's the only thing that's kept us from doing it. But we are very eager to take advantage of the new AI and combine it with an appropriate balance and protection of our customers downside.
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