
Copywriters Podcast Easy Way To Create Great Sales Stories, With Tom Ruwitch
Nov 10, 2025
Tom Ruwitch, a storytelling and email marketing guru, shares his wealth of experience from founding MarketVolt to authoring *Story Power Marketing*. He reveals why the Hero's Journey doesn't work in business and introduces three key storytelling principles that prioritize simplicity and human connection. Tom also discusses his PLAN framework for effective emails and critiques the common 80/20 marketing advice. He emphasizes that copywriting is a craft built on research and shows how to transform mundane advice into impactful stories.
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Hero's Journey Overcomplicates Sales Stories
- The Hero's Journey is great for movies but overcomplicates business storytelling and stalls creators.
- Tom Ruwitch argues simple, prospect-focused stories sell better than 12-step mythic frameworks.
Center Stories On Prospect Emotions
- Focus your story on the prospect's emotional before-and-after journey to make it persuasive.
- Keep characters human and personal to increase connection and memorability.
Simplicity Beats Complex Frameworks
- Keep storytelling frameworks simple and avoid long multi-step theatrical models.
- Use short, repeatable story structures that scale to emails, webinars, and posts.




