Tom Ruwitch

Tom Ruwitch, a storytelling and email marketing guru, shares his wealth of experience from founding MarketVolt to authoring *Story Power Marketing*. He reveals why the Hero's Journey doesn't work in business and introduces three key storytelling principles that prioritize simplicity and human connection. Tom also discusses his PLAN framework for effective emails and critiques the common 80/20 marketing advice. He emphasizes that copywriting is a craft built on research and shows how to transform mundane advice into impactful stories.