A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well.
In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution.
His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019.
In 2021, Tom launched Implementum, a marketing platform that creates strategy, done-for-you custom campaigns, and provides training.
We’ll talk about that, but first we’re going to talk about his impressive and very useful new book, Story Power Marketing. His simple and practical approach puts storytelling in marketing within the reach of just about anyone, whether you consider yourself a storyteller or not.
Links:
Story Power Marketing:
https://www.amazon.com/dp/1964046335
Get a free copy at
https://yourgiftfromtom.com/david
Tom’s Website:
https://storypowermarketing.com/
Download.
