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Let's talk branding
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
Jan 29, 2024
AI's rise and impact on branding, importance of authenticity, embrace absurdity in marketing, playfulness stands out, future trends: personal branding growth, digital experiences, unique marketing paths
42:23
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Quick takeaways
- Brands must prioritize authenticity and truth in marketing to combat the rise of AI-generated fake content.
- Embracing absurdity and differentiation is crucial for brands to capture consumer attention in a saturated market.
Deep dives
Embracing AI and Strategic Creativity
In the podcast, the speakers discuss the inevitability of AI impacting the creative industry and the strategic questions brands should consider in response. They reflect on the rise of fake news with AI advancements, such as deepfakes, and highlight consumer concerns about the spread of misinformation. The discussion includes examples like the AI tool on the latest Pixel phone, illustrating the increasing ease of manipulating images.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode