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13min chapter
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
Let's talk branding
Embracing Absurdity in Marketing Campaigns
The chapter discusses the importance of challenging clients to think outside the box and embrace absurdity in marketing campaigns. Strategies for selling innovative ideas, building brand foundations, and the concept of an 'absurdity budget' are explored. The conversation also highlights trends in brand interactions, the significance of fun in marketing teams, and the role of distinctiveness and consistency in branding success.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode