3min chapter

Let's talk branding cover image

The new reality, key trends in 2024 with Will Posket and Rachael Higgins.

Let's talk branding

CHAPTER

The Future of Brand Building: Physical Events and Digital Integration in 2024

Exploring the fusion of physical and digital realms, the chapter emphasizes the significance of physical events for brand establishment in the digital age, highlighting strategies to marry offline experiences with online engagement for broader audience reach.

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