8min chapter

Let's talk branding cover image

The new reality, key trends in 2024 with Will Posket and Rachael Higgins.

Let's talk branding

CHAPTER

Seeking Truth in Branding

The chapter delves into the importance of authenticity and honesty in branding, citing examples like Dove's 'cost of beauty' campaign. It highlights how brands are combating fake standards and promoting transparency in marketing strategies.

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