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13min chapter
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
Let's talk branding
Embracing Absurdity and Uniqueness in Branding
The chapter delves into the importance of being absurd and different in branding, illustrating how unconventional strategies have transformed revenue for brands like Liquid Death and sparked conversations for campaigns like Jack Muses CGI. It emphasizes the need for brands to take risks and step away from the norm to stand out in marketing, discussing the impact of attention-grabbing formats on platforms like TikTok and YouTube.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode