Behind the Numbers: an EMARKETER Podcast
Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
Nov 27, 2024
Arielle Feger, an Analyst at eMarketer, and Suzy Davidkhanian, Vice President of Content at eMarketer, dive into the most intriguing retailers for November. They discuss innovative approaches from 7-Eleven, particularly its Gulp radio expansion. The conversation shifts to the beauty sector, spotlighting CeraVe's new hair care line and challenges in a crowded market. The duo also debates ranking retailers based on strategic partnerships and marketing tactics, with a focus on Rent the Runway's access-over-ownership campaign and KFC's quirky branding efforts.
26:09
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Quick takeaways
- 7-Eleven's expansion of the Gulp radio network signifies a shift towards in-store media solutions aimed at enhancing customer engagement.
- CeraVe's entry into the hair care market reflects a strategic brand extension, seeking to capitalize on growing industry trends despite market saturation challenges.
Deep dives
Retail Media Innovations
7-Eleven is gaining attention for its expansion of the Gulp radio network across 5,000 stores, a strategic move in the realm of in-store audio advertising. This development underscores the growing trend of retailers integrating media solutions within their shopping environments, aiming to enhance customer engagement and experience. Additionally, 7-Eleven is increasing its fresh food offerings, catering to the modern consumer's desire for convenience and quality. By broadening its product range and exploring innovative advertising avenues, 7-Eleven is positioning itself as a more appealing option for shoppers seeking value.
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