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Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
Behind the Numbers: an EMARKETER Podcast
Rebranding in Retail: Embracing Access Over Ownership
This chapter delves into the marketing strategies and branding hurdles encountered by Rent the Runway as they seek to promote access over ownership during the holiday season. The discussion emphasizes the challenge of reinforcing the brand's legacy while adapting to a competitive landscape filled with instant consumer demands.
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