Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Navigating the Evolving Beauty and Retail Landscape

This chapter examines the dynamic changes in the beauty and retail sectors, spotlighting CeraVe's entry into hair care and the challenges brands face in saturated markets. It highlights emerging trends, particularly among Gen Z consumers, and discusses the significance of strategic partnerships and innovative retail approaches. Additionally, it explores the competition among established brands and the growing importance of authenticity in catering to diverse demographic preferences.

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