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13min chapter
Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating the Evolving Beauty and Retail Landscape
This chapter examines the dynamic changes in the beauty and retail sectors, spotlighting CeraVe's entry into hair care and the challenges brands face in saturated markets. It highlights emerging trends, particularly among Gen Z consumers, and discusses the significance of strategic partnerships and innovative retail approaches. Additionally, it explores the competition among established brands and the growing importance of authenticity in catering to diverse demographic preferences.
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