Arielle Feger

Arielle Feger, an EMARKETER analyst, joins the discussion on the unofficial list of the most interesting retailers for February. They delve into Amazon's exciting ventures in beauty and ad revenue strategies, alongside Walmart's bold transformation plans for Monroeville Mall. The conversation also highlights innovative marketing by brands like Coca-Cola and Nike, while humorously debating the rankings of CVS and others. Expect engaging insights into how trends and clever strategies are reshaping the retail landscape!

Arielle Feger, an Analyst at eMarketer, and Suzy Davidkhanian, Vice President of Content at eMarketer, dive into the most intriguing retailers for November. They discuss innovative approaches from 7-Eleven, particularly its Gulp radio expansion. The conversation shifts to the beauty sector, spotlighting CeraVe's new hair care line and challenges in a crowded market. The duo also debates ranking retailers based on strategic partnerships and marketing tactics, with a focus on Rent the Runway's access-over-ownership campaign and KFC's quirky branding efforts.