Behind the Numbers: an EMARKETER Podcast
The Unofficial Most Interesting Retailers List (April) | Reimagining Retail
Apr 30, 2025
Suzy Davidkhanian, Vice President of Content at EMARKETER, debates the rankings of intriguing retailers, while Arielle Feger, EMARKETER Analyst, presents the latest list. They explore Hershey's innovative movie project and QVC's live shopping debut on TikTok. The conversation dives into Amazon’s new ‘Buy For Me’ feature and what it means for shopping trends, while also highlighting retail giants like Walmart and Target navigating consumer behavior shifts. Prepare for a spirited discussion that questions who really deserves to be on top!
29:34
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Quick takeaways
- Hershey's innovative marketing strategy through a biopic demonstrates the effectiveness of emotional storytelling in modern brand engagement.
- QVC's entry into live shopping on TikTok highlights the adaptation of traditional retail to align with the preferences of younger, digital-savvy consumers.
Deep dives
Innovative Retail Strategies
Hershey's has embraced a unique marketing strategy by creating a biopic about its founder, Milton Hershey, directed by the filmmaker of Mean Girls. This move aims to revitalize brand engagement through storytelling, particularly by leveraging a compelling love story narrative that could resonate well with audiences. By investing in this filmmaking venture, Hershey's not only garners attention but also positions itself as a contemporary brand invested in emotional storytelling. This strategy is reflective of a broader trend where brands utilize media to create deeper connections with consumers.
