Behind the Numbers: an EMARKETER Podcast The Unofficial Most Interesting Retailers List (April) | Reimagining Retail
Apr 30, 2025
Suzy Davidkhanian, Vice President of Content at EMARKETER, debates the rankings of intriguing retailers, while Arielle Feger, EMARKETER Analyst, presents the latest list. They explore Hershey's innovative movie project and QVC's live shopping debut on TikTok. The conversation dives into Amazon’s new ‘Buy For Me’ feature and what it means for shopping trends, while also highlighting retail giants like Walmart and Target navigating consumer behavior shifts. Prepare for a spirited discussion that questions who really deserves to be on top!
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Hershey's Film as Marketing Play
- Hershey's making a movie directed by the 'Mean Girls' director revives brand storytelling.
- Such high-budget content creation is a costly strategy to maintain top-of-mind brand awareness.
TikTok and QVC Partnership Insight
- TikTok and QVC's 24-7 live shopping stream shows TikTok as a distribution channel, not just competition.
- This partnership targets expanding reach and leveraging new audience platforms despite potential regulatory risks.
Target's DEI Messaging Impact
- Target's recent foot traffic decline correlates with inconsistent DEI messaging and abandonment.
- Customer perceptions on social issues can greatly impact retail foot traffic and loyalty.