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The Unofficial Most Interesting Retailers List (April) | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

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Navigating Retail Trends and Brand Strategies

This chapter explores the dynamic relationship between QVC and TikTok as QVC launches a live shopping stream on the platform. It also delves into Target's challenges with foot traffic and DEI messaging, while contrasting it with Ben & Jerry's commitment to social justice amid corporate disagreements. The discussion further examines advertising trends, particularly in the realm of Connected TV, and the impact of pricing strategies on brands like Timu and Shein in the current economic climate.

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