5min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Retail Branding Dynamics: KFC and Rent the Runway

This chapter explores retail branding efforts, focusing on Rent the Runway's rebranding challenges and skepticism about its strategies. It highlights KFC's innovative marketing ventures, including quirky collaborations and unique product offerings that stand out in a competitive fast food landscape.

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