GTM Live

303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7

4 snips
Jul 6, 2022
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Episode notes
1
Introduction
00:00 • 4min
2
Creating Demand vs Capturing Demand
03:49 • 2min
3
How to Redirect the Mand From One Category to Another
06:12 • 4min
4
Building a Community to Extract Value
10:28 • 4min
5
Trade Publications vs Influencers?
14:22 • 3min
6
Are Medical Device Companies Regulated?
17:11 • 2min
7
Getting CIOs on Board for Consistent Content at an Early Stage Start Up
19:34 • 2min
8
How Can Market Encourage Sales to Share More Details About Client Meetings?
21:34 • 2min
9
Do Case Studies Really Work?
23:38 • 4min
10
How Do You Get Out of the Little Box?
27:10 • 2min
11
Marketing Subscription Models
29:28 • 2min
12
How to Prove R O I Is Hard With Content
31:43 • 3min
13
How to Create a Media Company Within Your Company?
34:18 • 4min
14
How to Build a Community on a Budget of Less Than a Hundred Thousand Pounds
38:14 • 4min