
303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7
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Do Case Studies Really Work?
Case studies are promotional. They're published by the vendor, a k a, biased. And they do not use standardized data. Just because there's a case study that says that you did it this way andit generated this outcome in a sample size of one, does not mean that it's going to work in your situation. So having a strategy built around a g two or a cap terryr or trust radius is very useful. Testimonials as well. I think the more professionally produced a case study is, the least people trust it. Companies waste five thousand dollars on gougle lads every day, but they will nevertey, would never pay their customer for that
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