
303 - Should B2B Companies Have an Influencer Strategy? (and more) | TikTok Live x7
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How to Prove R O I Is Hard With Content
The best business book you've read is not necessarily a business book, but my favourite book is called mastery by robert green. I think people should really inout. Proving r oi is hard with content. It's about shifting from what vendors have taught you because of how it works for their product. And that's basically all my company does, jis look at all the things that are not working for marketers and then find solutions that actually do.
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