The Innovation Show

The Matter With Things Part 3 with Iain McGilchrist

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Jul 20, 2022
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INSIGHT

Perception vs. Attention

  • Perception and attention are distinct; attention can span multiple modalities while perception gathers data.
  • The right hemisphere excels in fine discriminations and accurate perception across various senses.
INSIGHT

Sensory Capacity

  • Humans possess remarkable perceptive capacities, including discerning up to 40 million colors and trillions of tastes.
  • Our sense of taste is a combination of input from the tongue (five basic tastes) and the nose (a vast range of scents).
ANECDOTE

Wine Expertise

  • Wine experts utilize both hemispheres, the right for experiencing and the left for categorizing.
  • The left hemisphere's labeling tendency can sometimes overshadow pure enjoyment.
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