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Uncensored CMO
No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos
Dec 6, 2023
Anselmo Ramos, Co-founder and Creative Chairman of GUT, a global independent creative agency, discusses his journey, starting independent agencies, winning business, what makes a great CMO, and stand out Grand Prix winners.
01:07:25
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Quick takeaways
- Following your gut instinct and believing in oneself is crucial for success.
- Prioritizing people over work and building strong relationships leads to great work and satisfied clients.
Deep dives
Creating a Brave Culture and Maintaining Gut's Identity
GUT is an agency built on the values of courage, transparency, and intuition. They have intentionally designed their culture, focusing on establishing a strong brand identity and principles. The agency nurtures their culture through regular communication, shared values, and language, ensuring that everyone understands the brand personality and positioning. GUT aims to stay true to its values as it scales by providing tools and resources that empower employees to keep the culture alive. The agency's emphasis on bravery and passion fosters a strong sense of dedication and commitment to delivering exceptional creative work.
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