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12min chapter
No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos
Uncensored CMO
Presenting Options to Clients
The speakers discuss the process of presenting design options to clients and examine the psychology behind offering multiple choices. They emphasize capturing the visceral reaction of the audience and prioritizing gut feelings over rational analysis. They also share their techniques of cutting twice light after presentations and probing deeper into the reasons behind people's gut reactions.
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