Anselmo Ramos, Co-founder and Creative Chairman of GUT, a global independent creative agency, discusses his journey, starting independent agencies, winning business, what makes a great CMO, and stand out Grand Prix winners.

Anselmo Ramos, Co-Founder and Chief Creative Officer of GUT, discusses his background, notable achievements, and clients. He reflects on Burger King's brand development and the importance of data and gut instinct in idea generation. Ramos shares the challenges of starting his own agency and adapting during a crisis. He also talks about disliking advertising jargon and offensive client feedback. Overall, an insightful and entertaining podcast episode!