

Anselmo Ramos
Jul 1, 2020
Anselmo Ramos, Co-Founder and Chief Creative Officer of GUT, discusses his background, notable achievements, and clients. He reflects on Burger King's brand development and the importance of data and gut instinct in idea generation. Ramos shares the challenges of starting his own agency and adapting during a crisis. He also talks about disliking advertising jargon and offensive client feedback. Overall, an insightful and entertaining podcast episode!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Mad Magazine and Childhood Dreams
01:56 • 17min
Reflections on Burger King's Brand Development
19:02 • 9min
Starting Their Own Agency
27:36 • 5min
The Role of Data and Gut Instinct in Idea Generation
32:55 • 13min
Valuing Oneself and Adapting During a Crisis
46:08 • 14min
Disliking Advertising Jargon and Offensive Client Feedback
01:00:21 • 2min
Unrevealed Beloved Ideas and Future Guest Teasers
01:02:51 • 3min