Talking to Ourselves Anselmo Ramos
Jul 1, 2020
Anselmo Ramos, Co-Founder and Chief Creative Officer of GUT, discusses his background, notable achievements, and clients. He reflects on Burger King's brand development and the importance of data and gut instinct in idea generation. Ramos shares the challenges of starting his own agency and adapting during a crisis. He also talks about disliking advertising jargon and offensive client feedback. Overall, an insightful and entertaining podcast episode!
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Creative Roots in Unique Family
- Anselmo grew up in a unique environment with his mom a Christian teacher and his dad who believed in esoteric ideas.
- This blend of influences shaped his creative perspective early in life.
Brazil's Creativity from Constraints
- Brazil's advertising market is fiercely competitive and passionate, driving agencies to be very creative.
- Limited budgets force marketers to be resourceful, fostering strong creativity culture.
Embrace Uncertainty and Diversity
- Embrace uncertainty in creativity; you cannot predict success, you have to actually try.
- Avoid being defined by one successful campaign; diversify your work across brands.