13min chapter

Talking to Ourselves cover image

Anselmo Ramos

Talking to Ourselves

CHAPTER

The Role of Data and Gut Instinct in Idea Generation

The speakers discuss the importance of both data and gut instinct in generating ideas, describing two approaches: data driven and gut executed, and gut inspired and data validated. They emphasize the trust they have in their collective gut instinct and how it contributes to their agency's success.

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