Embracing Fun and Big Ideas in Advertising

Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, opened GUT in 2018 with the goal of being the go-to agency for the world’s biggest brands, including Popeyes, Philadelphia Cream Cheese and Tim Hortons, among others, who are looking to do brave work and long-term bold brand building. Prior to co-founding GUT, Anselmo was the co-founder of award-winning global creative agency DAVID, and he was also previously the Chief Creative Officer of Ogilvy Brazil.

Timestamps

00:00:00 - Start
00:01:04 - Why Anselmo is an ad nerd
00:03:12 - Favourite Ogilvy quotes
00:07:38 - Most proud of from time at Ogilvy
00:17:20 - Founding the DAVID agency
00:18:43 - Founding the GUT agency
00:20:55 - Being an independent agency
00:25:35 - Winning business in the early days
00:30:30 - What makes a great CMO?
00:33:00 - How to find good clients
00:37:30 - Agency of the year
00:40:59 - Stand out Grand Prix winners
00:45:29 - The one line brief
00:47:05 - Who else is doing great work?
00:48:46 - Scaling while staying true to your values
01:02:06 - Expansion