15min chapter

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No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos

Uncensored CMO

CHAPTER

Embracing Fun and Big Ideas in Advertising

The chapter discusses the importance of fun and big ideas in the advertising industry, emphasizing the need for more creativity and humor. It highlights the effectiveness of humor and memes on social media and how bravery and creativity can lead to business results. The chapter also emphasizes the importance of embracing uncertainty and taking risks in advertising for the best ideas to emerge.

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