Negotiate Anything From Zero Support to Full Buy-In: Marc Howland’s Step-by-Step Playbook
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Jun 5, 2025 
Marc Howland, Founder of Breadless, shares his inspiring journey from a BBQ pitch to launching a successful quick-service restaurant chain. He talks about the importance of building trust through community connections and gym pop-ups. Marc offers practical strategies for gaining buy-in, stressing the blend of logic and passion in persuasion. He highlights the value of resilience in facing rejection and encourages seeking feedback to refine ideas. This conversation is a blueprint for anyone looking to rally support for their vision.
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Start With Self-Buy-In
- Get authentic self-buy-in based on your own story and 'why' before seeking buy-in from others.
- Authenticity and a strong personal story build trust for persuading your team.
Co-Founder Connection at Barbecue
- Marc met his co-founder through a mutual friend at a barbecue, building the relationship on trust.
- This connection was key for initial team buy-in despite the risks involved for the chef.
Combine Logic, Credibility, Passion
- Pair logos (logic), ethos (credibility), and pathos (passion) to persuade effectively.
- Credibility and personal passion together help inspire full buy-in from others.
