From Zero Support to Full Buy-In: Marc Howland’s Step-by-Step Playbook
Negotiate Anything
00:00
Strategies for Gaining Buy-In and Building Confidence
This chapter offers practical guidance on obtaining support for your ideas by stressing the significance of personal conviction and customer engagement. Listeners are encouraged to seek feedback from their target audience and view rejection as a learning opportunity, concluding with a promotion for a health-focused restaurant chain.
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