From Zero Support to Full Buy-In: Marc Howland’s Step-by-Step Playbook
Negotiate Anything
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The Art of Persuasion: Blending Logic, Ethos, and Passion
This chapter delves into the principles of persuasion, highlighting the interplay of logic, ethics, and emotion. By referencing ancient Greek philosophy, the speakers illustrate how combining these elements can effectively influence and persuade an audience.
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