How I Built This with Guy Raz
Advice Line with Gary Erickson of Clif Bar
May 9, 2024
Gary Erickson, founder of Clif Bar and a pioneer in the energy bar industry, shares his entrepreneurial wisdom along with Valerie Franklin from the Artisans Cooperative, an alternative marketplace for handmade goods. They tackle unique questions from early-stage founders, diving into sustainable innovations in plastics and community-driven marketing strategies. Erickson's tale of resilience against acquisition offers and Franklin's insights on crafting a cooperative space highlight the importance of collaboration in building successful brands and navigating competitive markets.
54:40
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Quick takeaways
- Innovative pet hair remover Lilybrush offers a sustainable solution surpassing traditional methods.
- Elsie's entrepreneurial journey from health scare to creating Lilybrush emphasizes quality and sustainability.
Deep dives
Innovative Pet Hair Removal Tool
A Denver-based inventor, Elsie, created Lilybrush, a pet hair cleanup tool that is superior to traditional methods like sticky rollers. The tool efficiently removes pet hair without creating waste and is designed to last a lifetime.
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