How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar

How I Built This with Guy Raz

CHAPTER

The Resilient Journey of Clif Bar

This chapter explores the founder of Clif Bar's decades-long journey, focusing on the pivotal moments of rejecting acquisition offers and the brand's grassroots marketing strategy. It highlights the importance of resilience, community engagement, and the initial stages of product development in achieving sustained growth.

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