
Advice Line with Gary Erickson of Clif Bar
How I Built This with Guy Raz
The Resilient Journey of Clif Bar
This chapter explores the founder of Clif Bar's decades-long journey, focusing on the pivotal moments of rejecting acquisition offers and the brand's grassroots marketing strategy. It highlights the importance of resilience, community engagement, and the initial stages of product development in achieving sustained growth.
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