5min chapter

How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar

How I Built This with Guy Raz

CHAPTER

The Resilient Journey of Clif Bar

This chapter explores the founder of Clif Bar's decades-long journey, focusing on the pivotal moments of rejecting acquisition offers and the brand's grassroots marketing strategy. It highlights the importance of resilience, community engagement, and the initial stages of product development in achieving sustained growth.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode