Advice Line with Gary Erickson of Clif Bar
How I Built This with Guy Raz
Sustainable Innovations in Plastics
This chapter explores the groundbreaking efforts of Stoked Plastics in transforming recycled ocean-bound plastics into new products while discussing their dual branding strategy. The conversation delves into the challenges of marketing sustainable materials in the outdoor industry and the necessity for creating a compelling narrative that supports premium pricing. Additionally, the importance of athlete endorsements and product functionality in establishing brand credibility and consumer trust is highlighted.
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