How I Built This with Guy Raz cover image

Advice Line with Gary Erickson of Clif Bar

How I Built This with Guy Raz

CHAPTER

Navigating the Gift Economy in Niche Markets

This chapter delves into the dynamics of gift purchasing compared to personal buying, exploring consumer behavior and the influence of marketing. The speakers discuss how niche products often become gifts and highlight popular items that resonate with both gift buyers and themselves.

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