Advice Line with Gary Erickson of Clif Bar
How I Built This with Guy Raz
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Building Community in the Marketplace
This chapter discusses the impact of grassroots marketing and community-driven initiatives in establishing brand loyalty, as well as the formation of Artisans Cooperative as an alternative to Etsy for crafters and artists. The speakers share personal experiences about directly engaging with customers and the challenges faced in a competitive market, emphasizing the need for innovative strategies and strong community ties. Key insights on optimizing user experience and navigating the shifting landscape of artisanal marketplaces are also explored.
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