

96 - Why Paid Social and Organic Growth Should be Friends, With KT McBratney, OwnTrail
Jul 21, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 2min
How Did You Become a Marketer?
01:38 • 2min
Organic Growth Channels?
03:12 • 4min
Organic Growth
07:13 • 3min
Pay Per Click Marketing
10:33 • 3min
Organic Growth - Marketing Opponents
13:44 • 2min
Organic Marketing - The New Credibility
15:22 • 6min
Building a Personal Brand
21:03 • 4min
You Already Have a Personal Brand
24:46 • 2min
Is There a Trend That You Should Jump On?
26:40 • 3min
Are You Trying to Be the Best at All the Things?
29:25 • 2min
Organic Versus Paid
31:39 • 2min
Lego's Brand Framework
33:31 • 2min
The Power of Organic Marketing
35:29 • 2min
I Think It's a Structural Issue That Is Leadership Led.
37:24 • 3min
How to Be Human First in Marketing
40:22 • 3min
How to Build Your Own Trail to a More Fulfilling Life
43:16 • 4min