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96 - Why Paid Social and Organic Growth Should be Friends, With KT McBratney, OwnTrail

The Marketing Millennials

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I Think It's a Structural Issue That Is Leadership Led.

I've been thinking about this theory for a while, thike y c m o has a such a short life cycle. And i'm always thinking like it's probably because they're not thinking about the business for five to ten years and how to sustain it. A lot of time, it's not bilt to think like, if this business can be run in five years or ten years, what is it going to be? That could change, but nobody's thinking that five your pen. I do take that responsibility of helping develop the next generation of marketers to do better than i did at that time where i was sinking one or the other.

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