Marketing opposits. When some one goes to visit a new house, the marketing is, oh, look at the nice kitchen,. But nobody goes into the house and belike, that's good plumbing, good electricity, like, the house works. That's marking ol as, marking offs. And you don't talk about that until you're, like, almost at the end of the sale. I use an analogy similar, like about a car people when they're buying a car, like they just assume that it's going to work too. To me, that's very similar to organic growth. It's focusing on how you feel using something. You can support like yap

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