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96 - Why Paid Social and Organic Growth Should be Friends, With KT McBratney, OwnTrail

The Marketing Millennials

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Pay Per Click Marketing

It's very rare that it's the first time you're interacting with a brand in paid marketing that you're clicking and completing a purchase. All you know is what got them to the door of your web site or in your store. Organic can be just like fuel. It can keep things running so that your paid is successful, much like having strong ox makes it o sales works.

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