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Unlearn

How the Attention Economy is Redefining Traditional Marketing with Emily Ross

Jan 29, 2025
Emily Ross, co-author of Just Evil Enough, is a brand strategist with a unique blend of marketing and circus performance experience. She discusses subversive marketing strategies, emphasizing how creativity can transform challenges into opportunities. Emily highlights the attention economy's impact on marketing, drawing lessons from disruptors like Tesla. She believes that turning flaws into strengths can lead to powerful advantages, advocating for consistency as the key to success, rather than mere brilliance.
35:12

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Emphasizing a subversive mindset allows brands to turn perceived failures into growth opportunities, fostering innovation in a competitive landscape.
  • Consistent performance, rather than sporadic brilliance, is critical for building a reliable reputation and achieving long-term success in marketing.

Deep dives

Mapping Business Portfolios

Mapping business portfolios is essential for identifying and bridging gaps between current operations and strategic goals. Executives often discover that the disparity between their present state and desired objectives is much larger than anticipated. This exercise highlights the necessity for visualizing ongoing projects to ensure alignment with the overall business strategy. The availability of a free template for this exercise enables teams to embark on this important process effectively.

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