#8420
Mentioned in 4 episodes
Just Evil Enough
None
Book • 2024
Just Evil Enough is a book that focuses on the importance of subversive marketing strategies in startup growth.
It provides over 200 case studies and proven frameworks to help readers uncover clever, unexpected tactics that can give them an unfair advantage.
The book covers examples from companies like Netflix, Airbnb, and Tesla, and includes historical and business examples to illustrate how to think differently and subvert industry norms.
It emphasizes the need to understand the norms of your system to subvert them effectively and includes ethical considerations in applying these tactics.
It provides over 200 case studies and proven frameworks to help readers uncover clever, unexpected tactics that can give them an unfair advantage.
The book covers examples from companies like Netflix, Airbnb, and Tesla, and includes historical and business examples to illustrate how to think differently and subvert industry norms.
It emphasizes the need to understand the norms of your system to subvert them effectively and includes ethical considerations in applying these tactics.
Mentioned by
Mentioned in 4 episodes
Mentioned by 
Lenny Rachitsky
583 snips
Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)
Recomendado por Jaime Rodríguez de Santiago, cuya tesis se centra en que el éxito duradero no se trata de maximizar logros en una sola área.
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Barry O'Reilly
22 snips
Bold Go-To-Market Tactics: Just Evil Enough to Win with Alistair Croll
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Barry O'Reilly
How the Attention Economy is Redefining Traditional Marketing with Emily Ross
