Emily Ross

Emily Ross, co-author of Just Evil Enough, is a brand strategist with a unique blend of marketing and circus performance experience. She discusses subversive marketing strategies, emphasizing how creativity can transform challenges into opportunities. Emily highlights the attention economy's impact on marketing, drawing lessons from disruptors like Tesla. She believes that turning flaws into strengths can lead to powerful advantages, advocating for consistency as the key to success, rather than mere brilliance.