Welcome to the UNLEARN Podcast! Today, we’re joined by an inspiring leader in global banking and transformation, Ani Filipova. With over two decades of experience, Ani has made her mark as a former international banking executive, setting up and managing three banks, including Citibank Bulgaria. She also led the transformation of a $2 billion business across 16 countries as Regional COO for Citibank Treasury and Trade Solutions in Asia.Ani’s path to success was anything but conventional. Fueled by a passion for travel, she overcame rejections and seized every opportunity to explore the world and build a remarkable career. Now, Ani is reshaping her journey through a “portfolio career,” as the Founder & CEO of Change Advisory, drawing from her wealth of experience to inspire others with insights on leadership, transformation, and reinvention. Key Takeaways:Exploring Beyond Boundaries: Ani’s journey of growing up behind the Iron Curtain, finding creative ways to explore the world despite restrictions.Speaking Up and Taking Risks: Strategies Ani used to conquer anxiety, master the art of speaking up, and embrace bold decisions in high-stakes situations.Global Team Collaboration: Insights on fostering alignment and driving collaboration across diverse teams to achieve success in complex, multinational organizations.  Additional Insights:Embracing Change: Ani highlights the challenges and rewards of adapting to digital transformation.Cross-Cultural Collaboration: Understanding local customs as a foundation for trust and teamwork.Unlearning to Grow: Letting go of old habits to thrive in evolving business landscapes.Get ready for an inspiring and transformative conversation with Ani Filipova on embracing change, leadership, and the power of reinvention!Episode Highlights: 00:36 - Episode Introduction"If you don't speak up, if you don't show your work. If you don't share your opinions, that's not good at all.01:27 - Introduction to the Episode: Barry introduces Ani Filipova‘’Ani Filipova, an inspiring leader whose journey spans across continents, industries, and perspectives’’03:10 - Growing Up Behind the Iron Curtain"I saw the world through books... Pippi Longstocking inspired me to dream about traveling to far-off places."12:59 - Leadership Across Cultures"You can’t pretend to care about people’s aspirations—you have to truly understand what drives them to build trust and alignment."25:01 - Overcoming Personal Challenges in Leadership "I realized I needed to stop taking everything personally—it was a turning point that helped me approach challenges more confidently." 27:56 - Speaking Up in Leadership Meetings "I remember waiting for the right moment to contribute, and when I did, the adrenaline rush was overwhelming, but it was worth it."37:44 - Adapting Banking to the Digital Era "Transitioning from three-day payments to three-second transactions required rethinking systems, processes, and customer expectations."42:11 - The Challenge of Unlearning"To succeed in today’s fast-changing world, leaders must unlearn old habits and embrace continuous listening and collaboration."45:33 - Closing Reflections"It’s about reinvention—helping others see their own potential and embrace transformation in their careers."Follow Our GuestLinkedIn Accounts: Ani Filipova:  www.linkedin.com/in/anifilipova Citibank: www.linkedin.com/company/citi Change Advisory: www.linkedin.com/company/the-change-advisory AdVentura Works SA.: www.linkedin.com/company/adventura-works Websites:   Ani Filipova - Change Advisory: www.anifilipova.meCitibank: www.citigroup.com/global AdVentura Works SA.: www.adventura.works _________________________________ Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now: https://bit.ly/InnovationPortfolioWorkbook FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreilly Personal site: https://barryoreilly.com Facebook: https://www.facebook.com/barryoreillyauthor/ Twitter: https://x.com/barryoreilly Instagram: https://www.instagram.com/barryoreilly/ Email: hello@barryoreilly.com

Welcome to the UNLEARN Podcast! Today, we’re joined by a true pioneer in digital transformation and customer strategy, David C. Edelman. With over three decades at the forefront of marketing and digital transformation, David most recently served as Chief Marketing Officer at Aetna/CVS, where he led transformative shifts in customer engagement. Before that, he co-led McKinsey’s Global Digital Marketing and Sales Practice and held key leadership roles at Digitas and Boston Consulting Group (BCG), advising top executives worldwide.Now, David is bringing his expertise to Harvard Business School, where he shapes the next generation of leaders and advises CXOs on driving digital agility and building resilient teams. In this episode, he shares insights from his latest book, Personalized: Customer Strategy in the Age of AI. We’ll explore the different types of AI, where and how to use them, and the evolving role of AI across the C-suite. Get ready for an enlightening conversation with David Edelman on the future of customer strategy in the age of AI. Key Takeaways:Personalized Connections with AI: David’s “five promises” framework—Empower, Know, Reach, Show, Delight—guides personalized customer experiences. AI Beyond Marketing: Personalization extends beyond marketing into a holistic, C-suite-level strategy. Data to Value: Examples from Aetna using data to simplify interactions and deliver targeted recommendations.Balancing Innovation and Trust: David stresses trust in AI, focusing on data privacy and ethical personalization.Additional Insights:Promise and Pitfalls of AI: Emerging AI tools make data integration accessible, helping smaller companies compete with industry giants.Managing Expectations: The importance of transparency and data use comfort in creating personalized, non-intrusive customer experiences.Unlearning Old Mindsets: David encourages that leaders must shift from traditional tactics to a customer-centric, AI-driven approach.Episode Highlights:00:00 - Episode Introduction "If you’re trying to connect with customers using personalization, there are essentially five promises that you’re making to them." 01:35 - Introduction to the Episode: Barry introduces David Edelman, a veteran in digital transformation and customer strategy. “David has spent over three decades at the cutting edge of marketing and digital transformation.” 03:06 - Early Influences: Creativity and Leadership in Marketing “I became the music director of my high school show from just simply being a saxophone player.” 08:33 - From Marketing to AI-driven Strategy “The thing I had to unlearn is that it’s not just about marketing... it’s about strategy and customer experience.” 10:03 - Using AI for Personalization: Shopify and Brinks Case Studies “So Shopify, who has a free trial and then offers to convert people to paid subscriptions... it’s over 500 combinations.” 19:26 - Educational Personalization: The Aetna Video Initiative “People don’t understand it, they make mistakes... so we found a provider that could create personalized videos.” 25:25 - The Five Promises of Customer Strategy “Empower me, know me, reach me, show me, delight me.”  37:59 - Closing Thoughts and The Future of AI in Personalization “We’ve got to show good things, good experiences that are happening in ways that are trustful and appropriate.” Follow Our GuestLinkedIn Accounts: David C. Edelman: https://www.linkedin.com/in/daveedelman/ Aetna: https://www.linkedin.com/company/aetna/ McKinsey: https://www.linkedin.com/company/mckinsey/ BCG: https://www.linkedin.com/company/boston-consulting-group/ Digitas: https://www.linkedin.com/company/digitas-north-america/ Harvard Business School: https://www.linkedin.com/school/harvard-business-school/ Websites:   Aetna:  https://www.aetnacvshealth.com/ McKinsey: https://www.mckinsey.com/ BCG: https://www.bcg.com/ Digitas: https://digitz-digitas.com/ Harvard Business School: https://www.hbs.edu/ _________________________________ Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now: https://bit.ly/InnovationPortfolioWorkbook FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreilly Personal site: https://barryoreilly.com Facebook: https://www.facebook.com/barryoreillyauthor/ Twitter: https://x.com/barryoreilly Instagram: https://www.instagram.com/barryoreilly/ Email: hello@barryoreilly.com

Mastering venture capital and ethical growth is essential for startup success. Today’s guest, Andy Budd, shares insights from his journey as Founder and CEO of Clearleft, Venture Partner at SeedCamp, and Founding Member of Adobe’s Design Circle. Andy has evolved from a designer to an investor and advisor, bringing a focus on ethical growth practices and high-impact startup development.As the author of The Growth Equation, Andy draws on over 20 years of experience to help companies achieve product-market fit and sustainable growth. His work with SeedCamp and other startups focuses on behavioral science and ethical growth strategies to build resilient, user-centered businesses.In this episode, host Barry O'Reilly explores Andy’s approach to venture capital, leadership, and how his design roots influence his support for founders.Key Takeaways:The Transition from Design to Venture Capital: Andy shares his journey from designer to venture capital partner, highlighting the unique insights that his design background brings to his work with startups.The Importance of Humility in Leadership: Andy emphasizes the value of hiring individuals who excel in areas beyond one’s own expertise, fostering a team culture of shared growth and continuous improvement.Supporting Startups Through Challenges: Known for working closely with startups facing obstacles, Andy describes how his collaborative approach helps companies pivot, adapt, and ultimately thrive.Ethical Growth Over “Growth Hacking”: Andy discusses the significance of ethical growth practices, contrasting them with conventional “growth hacking,” and focusing on strategies that promote sustainable and user-centered growth.Additional Insights:The Influence of Behavioral Science in Product Development: Andy explains how understanding human behavior enhances product design and growth, encouraging founders to integrate behavioral science for more meaningful user engagement.The Role of Patience and Empathy in VC: Andy reflects on his approach to venture capital, prioritizing empathy and patience with founders to cultivate trust and strong, lasting partnerships.The Changing Landscape of Startup Investment: Andy shares his views on how venture capital is evolving, especially as design-thinking and user experience become increasingly vital for high-growth startups. Episode Highlights:0:39 - Introduction to the Episode: Barry introduces Andy Budd, Startup Advisor, Investor, and Coach. “Andy has extensive experience in design and startup advisory.”03:31 - Transition from Design to Venture Capital"I've always been inspired by others...there was an agency that really inspired Clearleft back in the day called Adaptive Path."​06:58 - Unlearning Practitioner to Leader“The main thing I had to unlearn was moving from a practitioner to a leader, where you need to let go and trust others.”15:56 - Emphasis on Character and Integrity in VC“If you're rude to the driver or the person at reception, it shows a lot about your character.”24:34 - The Growth Equation: Helping Founders Find Product-Market Fit"One of my reviewers said it’s like having a pocket coach. Why spend thousands on an online course when you can get the framework in a book?"​33:32 - Role of Behavioral Science in Growth "I'd demonstrate it with an example. So an example is economics... economists thought we were rational actors, that we’d make logical decisions about the future, like saving for retirement. But people tend to choose instant gratification, which is where behavioral economics comes in."​37:26 - The Ethical Approach to Product-Led Growth“Product-led growth has been one of the biggest trends in the last few years, around how we can use our products and the way we design them to attract more users and drive engagement.”45:13 - Andy’s Thoughts on Growth Hacking vs. Ethical Growth"A big part of my book is actually about how you look at growth, but in a more moral, reasonable, and acceptable way. I hate the idea of growth hacking."46:42 - Wrap-up & Final Thoughts: Barry and Andy discuss the ongoing importance of community and knowledge-sharing."Everyone, get yourself a copy of The Growth Equation!”Follow Our GuestLinkedIn Accounts:  Andy Budd, Clearleft, Adobe, Seedcamp Websites:  Andy Budd - Personal Site, Clearleft, Adobe, Seedcamp _________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now: https://bit.ly/InnovationPortfolioWorkbookFOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreilly Personal site: https://barryoreilly.com Facebook: https://www.facebook.com/barryoreillyauthor/ Twitter: https://x.com/barryoreilly Instagram: https://www.instagram.com/barryoreilly/ Email: hello@barryoreilly.com

Mastering executive search and building lasting business relationships are essential for successful transformations. Today’s guest, Michael A. Morell, shares insights from his journey at Riviera Partners, a top executive search firm, and as a former member of the Technology Advisory Board at Bridgewater Associates.Michael A. Morell is the Founder and Managing Partner of Riviera Partners, with over two decades of experience in executive search. After starting his career in technology, a poor interview experience sparked his idea to create a better approach to recruiting. Today, Michael and his team help tech companies make high-stakes hires, transforming how top talent is identified and placed in Silicon Valley and beyond. Riviera Partners continues to deliver executive search solutions for some of the most innovative companies around the world.In this episode, host Barry O’Reilly explores Michael’s approach to executive recruitment, the importance of patience in relationship-building, and how Riviera Partners leverages technology to deliver consistent, high-quality results.Key Takeaways:The Power of Patience in Relationship Building: Michael shares why patience is critical in executive search and enterprise sales, where building strong, lasting relationships can lead to long-term success.Consistent Delivery of High-Quality Experiences: Michael emphasizes how consistent, positive experiences set Riviera Partners apart, explaining how a focus on quality service helped them build a reputable brand in executive recruitment.The Role of a Clear Vision: Michael discusses the importance of a simple and clear company mission that empowers employees to make decisions aligned with the company’s values.Adapting to Technological Advances: As technology has evolved, so has Riviera Partners. Michael shares how the firm leverages data and technology to enhance the recruitment process and provide better insights for clients.Additional Insights:Learning Through Experience: Michael’s shift from technology to recruitment highlights the value of diverse experiences and risk-taking in meaningful work, as he reflects on the challenges of building Riviera Partners.The Changing Recruitment Landscape: Michael discusses how tools like LinkedIn have democratized recruitment and shares his excitement about AI and machine learning’s potential to transform executive search.The Future of Workplace Flexibility: Michael reflects on the pandemic’s impact on remote work, emphasizing the balance between flexible environments and the importance of in-person interactions for leadership roles.Episode Highlights:00:40 - Introduction to the Episode: Barry introduces Michael A. Morell, Founder of Riviera Partners“Michael has over two decades of experience in executive search.”03:19 - The career transition into recruitment“About 3 or 4 years into that, I got a random call from a recruiter who said, 'Hey, we’d love to grab coffee.' Long story short, I had coffee, she showed me a couple of opportunities—this was around the 2000 timeframe—and it was just the most awful experience I’ve ever had."06:34 - Michael applies his long-term sales experience to relationship-building in executive search“I had the patience to develop these relationships, but I thought, it couldn't be that complicated.”15:27 - Delivering Consistent, High-Quality Experiences“For us, it was really about one thing: how do we consistently deliver a great experience?”24:17 - Navigating the shifts in recruitment technology“The Rolodex became LinkedIn, and suddenly all the information was democratized. You can start to anticipate changes, but fundamentally, every client and every candidate is unique.”34:02 - Embracing workplace flexibility and hybrid models“We went from everyone needing to be on-site to realizing remote could work. Now, we’ve evolved to a hybrid model, balancing in-person and remote roles.”36:59 - The future of recruitment with AI and machine learning“I’m excited to see how AI can enhance our processes, from finding insights in data to improving client and candidate experiences.”Follow Our GuestLinkedIn: Michael A. Morell, Riviera Partners,Bridgewater Associates.Websites:  Riviera Partners, Bridgewater Associates_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreilly Personal site: https://barryoreilly.com Facebook: https://www.facebook.com/barryoreillyauthor/ Twitter: https://x.com/barryoreilly Instagram: https://www.instagram.com/barryoreilly/ Email: hello@barryoreilly.com

Driving innovation in technology and business transformation demands visionary leadership, seamless integration of business and tech strategies, and a willingness to take risks. Today's guest, David Gledhill, exemplifies these qualities as he shares his experience leading DBS Bank through a remarkable digital transformation and beyond.David Gledhill is a seasoned technologist and business leader. As the former Group Chief Information Officer at DBS Bank for over 11 years, he spearheaded the bank’s technology and transformation efforts, building a high-performance culture and integrating technology into the core of the business strategy. Under his leadership, DBS achieved global recognition for its digital transformation, and David’s journey has been featured in Harvard Business Review as one of the top global transformations. After his time at DBS, David held a senior role at Lloyds Banking Group, further enhancing his expertise in large-scale transformation. He is now a non-executive director at companies like Singapore Airlines and serves as a senior advisor to McKinsey & Company.In this episode, host Barry O'Reilly invites David to discuss his leadership journey, from reshaping the technology at DBS to embracing a digital-first strategy. David offers insights on making tough decisions, aligning business with technology, and leading organizations through massive change.Key Takeaways:Technology as a Strategic Driver: David emphasizes the shift from viewing technology as a support function to recognizing it as a core driver of business strategy. He explains how leading with a digital-first mindset can unlock new growth opportunities.]Bold Decision-Making in Leadership: David shares the importance of making tough decisions early in leadership roles. He describes how scrapping failing projects and resetting strategies allowed DBS to pivot successfully.Building a High-Performance Culture: David highlights the significance of creating a culture where business and technology teams share accountability. His “two in a box” leadership model at DBS encouraged joint ownership of goals and outcomes.Learning from Tech Giants: Drawing inspiration from companies like Google and Amazon, David discusses how studying these tech giants helped DBS adopt cutting-edge practices in cloud computing, data analytics, and agile development, setting them apart in the banking industry.Additional Insights:Fostering a Culture of Storytelling: David highlights the importance of storytelling in driving organizational change. At DBS, he brought in a journalist to craft compelling narratives around early successes, which helped engage teams and build momentum for transformation.From Technologist to Strategic Leader: David’s transition from a technical expert to a strategic business leader is a testament to the evolution required in leadership roles. He reflects on how moving from deep technical work to overseeing large-scale business transformation broadened his leadership perspective.The Role of Technology in the Future of Banking: David reflects on the future of the financial industry, noting that technology will continue to play a critical role in driving innovation and improving customer experiences. He emphasizes the need for continuous adaptation to stay competitive in the fast-changing digital landscape.Episode Highlights00:00 - Introduction to the episodeBarry introduces David Gledhill, highlighting his role as former Group CIO of DBS Bank and his contributions to the company’s digital transformation.04:12 - David on his early career and technical roots"I started off even when I was 11 or 12, building stuff with electronics and did computing electronics at university."05:13 - The turning point of joining DBS"When my career progressed, I became more of an exec... And then back in 2008, an opportunity came to join DBS Bank and become a CIO again, and get really back into tech."12:21 - Scrapping the core banking system"They’d spent like $300 million of a $200 million budget. And the estimate was this is going to take another five years and another billion dollars to complete."12:36 - Rebuilding the technology strategy at DBS"I had to basically scrap that whole program and restart... it was a total reset of strategy, roadmap, people, everything from scratch."17:31 - Creating success with the ‘buy, sell, hold’ strategy"We came up with this what we call the buy, sell, hold diagram... I love the system, and do more with it. Sell it to get rid of it. Hold is kind of meh but it'll keep going for now."24:21 - The platform model and joint leadership"We created a ‘two in a box’ leadership model, where a business leader and a tech leader had joint KPIs... business KPIs, customer service levels, tech modernization – everything."31:47 - The ‘Gandalf’ moment and digital-first strategy"We looked at Google, Amazon, Netflix, Apple, LinkedIn, Facebook, and I came up with this idea of what if we were the D in Gandalf?"37:33 - Lessons for the future and technology’s role in business growth"It’s hugely satisfying when you see that happen... they’re doing some super risky things, which may or may not play out, but that’s great fun to be part of."Follow Our GuestLinkedIn: David GledhillWebsite: DBS Bank, Lloyds Banking Group, Singapore Airlines, McKinsey & Company_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreillyPersonal site: https://barryoreilly.comFacebook: https://www.facebook.com/barryoreillyauthor/Twitter: https://x.com/barryoreillyInstagram: https://www.instagram.com/barryoreilly/Email: hello@barryoreilly.com

Leadership in technology and operations requires a strategic focus on scaling businesses, empowering teams, and driving innovation. Today's guest, Richard Lennox, exemplifies these qualities as he shares his journey from leading Skyscanner through rapid growth to scaling healthcare innovation at Current Health.Richard Lennox is an experienced technologist and business leader. As Senior Director at Skyscanner, he led the company’s engineering and operations teams through a pivotal period of scaling, focusing on high-performance teams and continuous delivery. After Skyscanner’s successful exit, Richard transitioned to COO at Current Health, where he helped scale the business, focusing on home healthcare delivery through technology. His leadership experience spans multiple industries, making him a valuable mentor and guide for those navigating startup growth and innovation.In this episode, host Barry O'Reilly invites Richard to discuss his journey, from his early days at Skyscanner to his role at Current Health. Richard provides insights into scaling startups, the importance of data-driven decision-making, and the operational challenges of growing high-performance teams.Key Takeaways:Customer Value at the Core: Richard emphasizes the importance of focusing on delivering customer value in all areas of business, whether in technology or healthcare. Customer needs should drive product development and operational strategies.Scaling High-Performance Teams: Richard discusses how growing from small teams to larger, cross-functional squads allowed for better alignment with business goals at Skyscanner. He shares the challenges and successes of implementing a squad model to foster accountability and autonomy within teams.Rapid Decision-Making: Making fast decisions and knowing when to reverse them is critical to maintaining agility in a growing company. Richard stresses the importance of empowering teams to make decisions based on data and customer outcomes.Holistic Leadership: Transitioning from a function-specific mindset to a broader business operations perspective allowed Richard to lead with a focus on scaling the entire organization, not just the technology function.Additional Insights:Empowering Teams through Data: Richard highlights the value of real-time data in empowering teams to make informed decisions. At Skyscanner, instrumentation of key metrics allowed teams to focus on customer outcomes and make data-driven decisions at scale.Transitioning from Tech Leadership to Business Leadership: Richard’s journey from Senior Director at Skyscanner to COO at Current Health showcases the evolution from technical leadership to overseeing broader business operations. He reflects on the mindset shift required to focus on business outcomes over functional expertise.The Future of Healthcare at Home: Richard shares insights into the growing importance of delivering healthcare in the home environment, using technology to monitor patients remotely and operationalizing care at home programs. This innovation is essential for reducing the burden on hospitals and improving patient outcomes.Episode Highlights:00:00 - Download free innovation map00:41 - Introduction to Richard Lennox03:36 - Early career and decision to join startups"I got really lucky early on in my career, joining an early startup, which shaped my thinking about delivering value to customers."07:48 - Learning from setbacks and focus on customer value"There has to be a better way to deliver value consistently without causing setbacks for the business."14:48 - Rapid decision-making and empowering teams" I think the tricks for scaling are rapid decision making and how you invert the decision when you make it wrong. The more you hang on to a wrong decision, the worse the impact is."24:21 - Richard’s Transition to COO at Current Health and Leading Healthcare Innovation"Current Health provides a platform to enable care to be delivered at home."32:12 - Future of Healthcare at Home and Operational Excellence"Our job was to operationalize care at home programs, and that required a whole new set of tools and thinking."38:06 -  Wrap UpFollow Our GuestLinkedIn:  https://www.linkedin.com/in/rlennox/Website:  https://www.currenthealth.com/                https://www.linkedin.com/company/skyscanner/_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreillyPersonal site: https://barryoreilly.comFacebook: https://www.facebook.com/barryoreillyauthor/Twitter: https://x.com/barryoreillyInstagram: https://www.instagram.com/barryoreilly/Email: hello@barryoreilly.com

Leadership in government and technology requires not only innovative thinking but also a deep commitment to public service. Today's guest, Paola Santana, exemplifies these qualities as she shares her journey from law and politics to becoming a trailblazer in government technology.Paola Santana is a lawyer, public procurement expert, and serial tech entrepreneur who is revolutionizing government systems. As the founder and CEO of Glass, she is pioneering G-commerce, a new way for governments to procure goods and services. Her prior experience includes co-founding Matternet, a company leading the way in drone logistics networks. Under her leadership, Matternet worked with the White House, U.S. Congress, and NASA to establish the first U.S. drone regulations, leading to the first drone delivery platform authorized for permanent operations over a populated city.In this episode, host Barry O'Reilly invites Paola to discuss her remarkable journey, from her early career in law and government to her groundbreaking work in technology. Paola offers insights into the challenges and opportunities of transforming public systems through entrepreneurship, emphasizing the importance of agility, data-driven decision-making, and the crucial role of small businesses in economic development.Key Takeaways:Holistic Approach to Innovation: Sustainable change in government systems requires integrating public and private sector strategies, emphasizing agility, and leveraging technology.The Importance of Small Businesses: Small businesses are the backbone of economic development. Empowering them through government procurement can lead to more dynamic and effective public services.Procurement as a Catalyst: Effective procurement is essential for materializing government initiatives. It's not just about contracts; it's about ensuring that public funds are spent in ways that truly reflect the needs and priorities of the community.Embracing Technology: The future of procurement lies in the intersection of e-commerce and government processes. Leveraging data and AI can make government procurement more efficient and aligned with public policy goals.Additional Insights:From Law to Tech: Paola's transition from law and public service to tech entrepreneurship highlights the power of interdisciplinary approaches to solving complex public sector challenges.The Role of AI in Procurement: AI and data analytics are crucial in making government procurement more transparent and efficient, ensuring that public funds are used effectively to meet community needs.The Value of Persistence: Paola’s journey shows that persistence and a willingness to challenge conventional wisdom can lead to breakthroughs, even in highly regulated sectors like government procurement.Episode Highlights:00:00 - Download free innovation map00:41 - Introduction to Paola Santana02:05 - Paola’s Career Clarity and InfluenceThe first thing is that for the level of clarity that someone like me has, where I've always known or carved moments to get very clear on where I wanted to go..."07:26 - Transition from Law to Tech  "I love this saying attributed to Steve Jobs: You can only connect the dots looking    backwards."21:24 - Founding Glass and the Importance of Transparency"Glass is literally the name that came very intuitively to me, and I've been unpacking what the name of Glass means."22:39 - Contrasts Between Public and Private Sectors"Entrepreneurship is grueling. Like, you know, you either have results or you don't."47:29 - Small Businesses and Economic Development"The future of procurement is not procurement. The future of procurement is e-commerce."Follow Our GuestLinkedIn: https://www.linkedin.com/in/paolasantanam/ Website:  https://www.linkedin.com/company/glassgovtech/_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreillyPersonal site: https://barryoreilly.comFacebook: https://www.facebook.com/barryoreillyauthor/Twitter: https://x.com/barryoreillyInstagram: https://www.instagram.com/barryoreilly/Email: hello@barryoreilly.com

Leadership in digital ecosystems requires a commitment to safety, trust, and ethical practices. Our guest today, Dave Byrne, founder of Trust Raise and a member of the Irish Digital Board, shares his journey from major tech giants to establishing a company dedicated to improving the integrity of digital platforms.Dave Byrne has had an illustrious career, holding significant positions at Google, TikTok, and Spotify, where he spearheaded initiatives in brand safety and platform integrity. Now, as the founder of Trust Raise, he focuses on helping smaller companies navigate the complex landscape of digital safety. His work is driven by a deep commitment to creating ethical digital ecosystems that prioritize user needs and improve industry standards. Host Barry O'Reilly invites Dave to discuss his career journey, the challenges of maintaining digital safety in a rapidly evolving industry, and the inspiration behind founding Trust raise. Dave shares valuable insights into the importance of adaptability, the evolving role of AI in digital safety, and how smaller companies can leverage his expertise to build safer digital platforms.Key Takeaways:Resilience Through Failure: Early career setbacks can teach invaluable lessons about humility, perseverance, and the importance of continuous effort.Navigating Global Teams: Success in a fast-paced, global environment requires strong relationships, effective collaboration, and the ability to work across different time zones and cultures.Overcoming 'Golden Handcuffs': Comfort and security in large tech companies can sometimes hinder innovation. Pushing oneself out of the comfort zone is crucial for personal and professional growth.AI’s Potential in the Workplace: AI has the potential to enhance productivity and creativity. Those who leverage AI effectively will be at the forefront of industry innovation.Additional Insights:Personal Reflections on Failure: Dave shared how an early career setback taught him invaluable lessons about resilience, humility, and the importance of continuous effort. This experience has profoundly influenced his work ethic and approach to leadership.AI's Potential to Revolutionize Work: Dave is optimistic about AI’s potential to enhance productivity and creativity. He believes that those who learn to leverage AI effectively will be at the forefront of the industry, taking on more dynamic roles and contributing to a more innovative tech landscape.The Importance of Ethical Tech Development: Throughout his career, Dave has been a strong advocate for ethical practices in tech. He stressed the need for companies, big and small, to prioritize user safety and trust, especially as technology continues to evolve rapidly.Episode Highlights00:00 - Download my free innovation map00:39 - Introduction to Dave Byrne03:00 - Dave’s unexpected start in his career and the impact of failure.“This career in Google, TikTok, Spotify was not at all planned whatsoever... I actually ended up in Google because I lost a student union election in Trinity College."07:35 - The rise of brand safety concerns and the 'Apocalypse.'"The Adpocalypse... Brand safety became something that YouTube started caring about, Meta started caring about."11:18  - Eroding Brand Perception“ we're eroding brand perception of our customers. Again, scary things for any business to be facing, never mind the scale of the brands you're going to be working with within Google at the time.."25:12 - The complexities of the tech ecosystem." I think when people think of the digital ecosystem, they think of the Googles, they think of the metas, they think of the TikToks of the world. And yes, they take up a huge amount of people's time and engagement but there are thousands of companies that make up this ecosystem, like just the ad ecosystem itself."44:38 - The impact of AI on job roles and democratizing work opportunities." AI and the tools that we're seeing are democratizing like these skills and like the ability for these folks to actually participate in, in areas where they couldn't have before."Follow Our GuestLinkedIn Profile: https://www.linkedin.com/in/davebyrned/Website: https://www.trust-raise.com/_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreillyPersonal site: https://barryoreilly.comFacebook: https://www.facebook.com/barryoreillyauthor/Twitter: https://x.com/barryoreillyInstagram: https://www.instagram.com/barryoreilly/Email: hello@barryoreilly.com

Cybersecurity is an ever-evolving field that requires continuous learning, adaptability, and a deep understanding of both the technological landscape and human behavior. Today’s guest, Dave Mahon, a seasoned cybersecurity expert with extensive experience in both the private and public sectors, shares his journey from the FBI to leading global cybersecurity efforts in the corporate world.Dave Mahon served as a Senior Advisor for Deloitte, where he was instrumental in developing and executing strategies to safeguard information, technologies, and data. Prior to Deloitte, he was the Global Chief Security Officer for CenturyLink, now Lumen Technologies, and also served as a Special Agent for the FBI, focusing on federal crimes involving cyber threats, terrorism, and more. In this episode, Dave discusses the critical thinking skills he developed over his 20-year career in the FBI and how he applied them in the private sector to tackle emerging cybersecurity challenges.Host Barry O'Reilly invites Dave to explore his career journey, the lessons he learned, and the importance of mentorship, team building, and strategic thinking in cybersecurity. The conversation delves into the nuances of transitioning from public service to corporate leadership, the evolving nature of cyber threats, and how businesses can better prepare for future challenges.Key Takeaways:The Importance of Adaptability in Cybersecurity: As technology and business models evolve, so do the tactics of adversaries. Cybersecurity professionals must continuously adapt to stay ahead.Holistic Approach to Cybersecurity: Successful cybersecurity strategies involve not just technical defenses but also understanding the motivations and methods of adversaries.Mentorship and Leadership: Effective leadership in cybersecurity requires understanding the diverse skills and motivations of team members, providing the right guidance, and fostering a culture of continuous learning.Corporate Culture and Cybersecurity: Transitioning from the public to the private sector requires understanding corporate dynamics, including ROI and business objectives, to effectively integrate security measures.Additional Insights:FBI Experience: Dave’s early career in the FBI instilled in him a deep understanding of critical thinking, investigation, and a life of purpose, which he has carried throughout his professional journey.Adapting to Corporate Culture: Moving from a black-and-white, rules-based environment in the FBI to the nuanced world of corporate security presented unique challenges, particularly in understanding business motivations and the need for clear ROI in security investments.The Future of Cybersecurity: As organizations move to cloud-based infrastructures and remote work environments, the strategies of cyber adversaries will continue to evolve, requiring constant vigilance and innovation from cybersecurity professionals.Episode Highlights00:00 - Introduction to the episode.00:02:47 - Dave's early life and influences"There's a couple of key parts of everybody's life... because it starts to set the foundation for how you think about your life going forward and how you're going to make the decisions."00:03:58 - Joining the FBI and early career challenges"And all the standard corporations were there that you could imagine... and ultimately get hired by the FBI."00:07:38 - Undercover work and relocation challenges"So I literally went undercover for four years... and next thing I know, I was doing computer forensic work."00:12:35 - Challenges of early cyber investigations"A couple of things you start to realize around cyber that was so very different... there was a lot of learning."00:22:15 - Developing leadership skills and understanding team dynamics"You have to understand people... and what motivated them at what stage they were in their career."00:39:00 - Evolving cybersecurity threats and the importance of staying ahead"Bad guys don't go away, they innovate... we need to be moving in cyber to stay ahead."Follow Our GuestLinkedIn Profile: https://www.linkedin.com/in/david-mahon-0751074/Website: https://www.linkedin.com/company/deloitte/_________________________________Download my free innovation map I use to help companies like Google and Nike figure out the gap between their current state and desired state.Download Now:https://bit.ly/46uZ7q0FOLLOW THE HOST:LinkedIn: https://www.linkedin.com/in/barryoreillyPersonal site: https://barryoreilly.comFacebook: https://www.facebook.com/barryoreillyauthor/Twitter: https://x.com/barryoreillyInstagram: https://www.instagram.com/barryoreilly/Email: hello@barryoreilly.com

Rob Smedley, founder and CEO of the Smedley Group, transitioned from a Formula One engineer to an entrepreneur dedicated to innovating motorsports. He shares how embracing discomfort and fostering a culture of innovation have been crucial in his career. Smedley discusses the groundbreaking Global Karting League, aimed at making motorsports accessible to a broader audience. He emphasizes the importance of teamwork in success and reflects on his journey, from overcoming challenges in engineering to his current entrepreneurial ventures.