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How the Attention Economy is Redefining Traditional Marketing with Emily Ross

Unlearn

CHAPTER

Creative Marketing Strategies

This chapter explores the intersection of creativity and consistency in marketing, emphasizing the need for a subversive mindset over exploitative tactics. It discusses the evolution of products, the importance of reframing customer perceptions, and the challenges startups face in market fit and effective go-to-market strategies. Through examples like 'Space Invaders' and the repositioning of electric vehicles, the chapter highlights how adaptation and innovation can unlock new opportunities for success.

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