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How the Attention Economy is Redefining Traditional Marketing with Emily Ross

Unlearn

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Creative Marketing Strategies

This chapter explores the intersection of creativity and consistency in marketing, emphasizing the need for a subversive mindset over exploitative tactics. It discusses the evolution of products, the importance of reframing customer perceptions, and the challenges startups face in market fit and effective go-to-market strategies. Through examples like 'Space Invaders' and the repositioning of electric vehicles, the chapter highlights how adaptation and innovation can unlock new opportunities for success.

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