The RevOps & ABM Alignment Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
7 snips
Jun 14, 2024 Guest Roee Hartuv from Winning by Design discusses setting up GTM ops, revenue architecture, growth challenges, and business algorithms for growth in B2B SaaS companies. Topics include product vs go-to-market fit, implementing GTM ops, optimizing customer journey through data modeling, and RevOps-like processes for e-commerce conversion rate optimization.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Vision of Creating a Standard Operating Model for Recurring Revenue Businesses
01:41 • 10min
Understanding Product-Market Fit and Go-To-Market Fit
11:55 • 4min
Exploring GTM Operations and Use Cases in B2B SaaS and Professional Services
16:12 • 4min
Optimizing the Customer Journey Through Data Modeling
19:44 • 12min
Setting up GTM Operations and the Role of a Revenue Architect
32:14 • 3min
RevOps-like Process for E-commerce Conversion Rate Optimization
34:56 • 13min
Optimizing GTM Operations for High Growth with Low Costs
47:44 • 12min