Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
The RevOps & ABM Alignment
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Understanding Product-Market Fit and Go-To-Market Fit
Exploring perspectives from investors and founders on the concepts of product-market fit and go-to-market fit, with a focus on indicators such as customer types, deal sizes, sales cycles, and customer retention. The chapter emphasizes the difference between product-market fit and go-to-market fit, highlighting that the latter occurs later in a company's growth and is defined by having a scalable and repeatable sales process.
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