Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
The RevOps & ABM Alignment
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Vision of Creating a Standard Operating Model for Recurring Revenue Businesses
The chapter explores the founder's vision of establishing a standardized operating model similar to ISO 9000 for manufacturing, addressing the lack of guidelines in the market strategy landscape. It emphasizes building a robust go-to-market organization to enhance company success rates and the role of revenue architects in optimizing processes for high-growth B2B recurring revenue businesses.
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